Strategies for Scented Success:

1. Google Ads: Meticulously crafted and targeted Google ad campaigns captured the olfactory imaginations of potential customers, leading to a significant increase in high-intent website traffic.
2. Social Media Advertising: Vibrant ads on social media platforms celebrated the sensory experience of Blando Store, engaging audiences and converting viewers into buyers.
3. Customer Engagement: The campaigns were optimized to foster engagement, with a focus on understanding the customer journey from initial interest to final purchase.

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Performance Metrics:

• Total Revenue: In this month of July, the harmonious blend of marketing initiatives resulted in a revenue of $90,139.18
• Event Count: The website witnessed 642 purchase events, reflecting a precise targeting strategy that attracted a high-value audience.
• User Engagement: Engagement indicators such as page views, scrolls, and session starts evidenced robust interaction with the content, underlining the captivating allure of their products.
• ROAS (Return on Ad Spend): At 10.30% ROAS reflecting highlyeffective ad spend.