Our concerted efforts have been focused on:

1. Google Ads Excellence: By meticulously crafting and refining Google Ads, we've ensured that Ioud's offerings are prominently displayed to those with a penchant for luxury scents.
2. Social Media Prowess: Our social media campaigns have been tailored to showcase the unique story of each perfume, engaging customers with immersive content that resonates with their aspirations and desires.

Results:

• Total Revenue: In the month of November, the harmonious blend of marketing initiatives resulted in a revenue of KWD 1,821.526, showcasing the rich appeal of Ioud's fragrance collections.
• Event Count: The website witnessed 54 purchase events by 51 unique users, reflecting a precise targeting strategy that attracted a high-value audience.
• User Engagement: Engagement indicators such as page views, scrolls, and session starts evidenced robust interaction with the content, underlining the captivating allure of their products.
• ROAS (Return on Ad Spend): At 1.19%, the conversion rate underscores the efficacy of our ad targeting, aligning with the high intent of B2B customers.